Through the Lens: ARC’s Vintage Night Experience
Category: Social Content Production, Brand Storytelling
Project Overview: ARC (Adorama Rental Company) partnered with TLS to host Vintage Night—an immersive event showcasing vintage lenses to a community of filmmakers and cinematographers. The goal was to create compelling social content that captured both the experience and the brand’s identity.
Objective: To produce high-quality video content that drives awareness, engagement, and in-person attendance, while positioning ARC as a creative hub for filmmakers.
Project Description: We captured the full scope of the event; from hands-on lens testing to curated set designs built for real shooting scenarios. The production included multiple camera setups and live interviews with attendees, giving an authentic look into the experience.
In addition, we created a brand storytelling video that highlights ARC’s mission, culture, and value to creatives, used across social platforms and in-store displays.
Strategies and Execution: The approach focused on blending cinematic visuals with real human moments.
Directed on-site production and interview flow
Captured dynamic, multi-angle footage of the experience
Led post-production to craft a fast-paced, engaging highlight edit
Focused on storytelling that resonates with filmmakers and creators
Ending Summary: The content drove strong engagement across ARC’s platforms and significantly increased event awareness. Following the campaign, ARC saw double the attendance at subsequent events. This project successfully combined event coverage with brand storytelling; creating content that not only documented the experience, but elevated ARC’s identity and strengthened its connection with the creative community.
